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A few weeks ago one of my bigger AI clients came back with a new scope focused on improving parts of their website experience 🚀
What you see here is the updated direction for the homepage and first screens. Compared to the previous version, this one feels way more functional, easier to understand, and overall much closer to the actual level of the product and business itself.
During the process I focused a lot on product-oriented thinking, user behavior, clarity, structure, and small marketing-focused details through the design instead of just trying to make things look flashy.
And thankfully, the client ended up approving the direction really fast 👀
There’s actually a lot more cool stuff inside this project — more pages, details, interactions, and updates across the whole experience.
Would be curious to know, would you guys like to see a full case study with more mockups, videos, and breakdowns from this one?
Would definitely love to see a full case study 👀
Awesome 🤌
Of course!
Will be ready soon!
Can't wait
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Recently I started exploring more Gothic-inspired web aesthetics and darker visual directions.
Most of my work is usually connected to modern business websites or product-focused interfaces, so working with a completely different mood felt refreshing. The whole process forces you to think differently as a designer. You stop relying on the same visual habits and begin focusing much more on atmosphere, typography, scale, visual pressure, and the feeling the layout creates while scrolling.
I think this is one of the reasons why it’s important to occasionally step outside of the usual “safe” styles. When you work only with standard startup aesthetics for too long, your visual thinking can become predictable without you even noticing it.
Even though projects like this are rare in actual client work, I still enjoy exploring them from time to time. They help me experiment more freely and sharpen my understanding of visual storytelling and art direction.
Curious what you think about this direction.
This stands out 🔥 What inspired this direction
Hello everyone 🙌
Fresh case study and Framer site just dropped!
I designed a marketing landing page for a macOS AI assistant built to support candidates during technical interview preparation and live interview sessions.
What I worked on:
- Landing page design and Framer development
- Product animations (my fav part of this project)
- App logo redesign
- Simple CMS setup for site updates
- Website optimization for stronger SEO and the upcoming marketing campaign
- UI kit and guidelines in Figma and Framer
The founder was stoked with the result, and we’re continuing to work together to prepare the product for launch. 🚀
View case study (Might be interesting if you’re vibe-coding an app or a website)
Live site: 🔜
Brilliant work!
Just wrapped a landing page for Augment's MBA program. The goal was to make it feel more expensive than the rest of the site, without going too far from the original identity.
I feel like it went pretty well.
Clean, elevated, and perfectly aligned. Balancing a high-end feel with brand heritage is a win this MBA page looks incredibly polished. Great work on this build!
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