Sometimes, being creative isn't the problem. Knowing when to pull back is. I recently read the greek myth of Icarus, and one thing about it got me thinking. Icarus had wings. He had the ability to fly. But somewhere between enjoying the freedom and wanting to go higher, he forgot the warning that came with it. And I started thinking about how this relates to creativity and branding. Sometimes, we get so carried away with making a brand look different, following the latest design trends, or creating something visually impressive that we forget the actual reason we're designing in the first place. Does the message make sense? Does it connect with the audience? Does it serve the business? Because not every beautiful idea is the right idea for a brand. I believe creativity needs direction. You should have the freedom to explore, experiment and push boundaries, but there should always be a purpose guiding the process. A brand doesn't always need to fly higher. Sometimes, it needs to fly in the right direction. That's one thing I'm learning as I continue to grow as a Creative Designer & Strategist. — Notes From My Creative Mind. 🖤 What do you think? Have you ever been so attached to a creative idea that you almost lost sight of its actual purpose? #NotesFromMyCreativeMind #CreativeStrategy #Branding