Design a Hero Asset: Spinning Stone with Growing Flora

Design a Hero Asset: Spinning Stone with Growing FloraDesign a Hero Asset: Spinning Stone with Growing Flora

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Rafael Rabl

• 1d

The hero asset for rubble.design. A spinning fragment of stone with life pushing through it.

The name "Rubble" came first: the idea that good work starts in the broken pieces, and that something quiet always grows back. I wanted the studio's hero to literally show that, not describe it.

Art Direction Brand Design AI Art Midjourney Higgsfield AI

Bella Brillantes

pro

• 21h

Amazing work!

Rafael Rabl

• 17h

appreciate it!

Miguel Vega

• May 15

I put together a printed lifestyle portfolio, and in 2026, I’m making a point to bring some with me to trade shows to connect with brands in the action sports and lifestyle space. The cover uses 80 lb matte stock made from responsibly sourced FSC certified material. The internal pages are printed on archival Ultra Bright White acid-free paper. I trimmed and perforated every page, punched the holes, set the rivets, and bound the book with leftover elastic cord and plastic clasps from a previous apparel project. The final page includes my clear frosted business card held in place with two angled cuts. I designed it to be removable as a small functional detail.

Art Direction Brand Design lifestyle