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I removed 2 steps from a café's booking flow. Bookings went up 30%.
No new features. Just three changes:
Cut every step that isn't the booking. Creating an account can wait until after someone has booked.
Show the price from the first screen. A total that only appears at the last step feels like a trick, even when it isn't.
Confirm instantly. A spinner right at the moment someone commits is where doubt creeps in.
The booking didn't need more. It needed fewer reasons to stop.
How many steps does your booking or checkout take right now?
Showing transparent pricing upfront and removing unnecessary steps makes it easier for customers to complete their bookings with confidence.
Exactly, and it's usually the account step that hurts the most. People will happily give a name and number to book, but asking for a password before they've booked feels like a commitment they didn't sign up for. Have you seen that on any projects you've worked on?
not reallyy
Ha, fair enough. Keep an eye out for it now, you'll start seeing it everywhere 😄
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