Simplify Booking Flows to Reduce Drop-OffSimplify Booking Flows to Reduce Drop-Off
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I removed 2 steps from a café's booking flow. Bookings went up 30%.
No new features. Just three changes:
Cut every step that isn't the booking. Creating an account can wait until after someone has booked.
Show the price from the first screen. A total that only appears at the last step feels like a trick, even when it isn't.
Confirm instantly. A spinner right at the moment someone commits is where doubt creeps in.
The booking didn't need more. It needed fewer reasons to stop.
How many steps does your booking or checkout take right now?
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started