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Fractional Chief Go-To-Market Officer at WeAreWay, a B2B AI software consultancy. Built the GTM and demand-gen function from zero for Western-market entry: ICPs, positioning, messaging and outreach playbooks. Secured the first SME clients in Western Europe and the US ($320K+ revenue) via an automated outbound engine converting ~5% of outreach into qualified sales calls, paired with an SEO-led inbound funnel.
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📍 Show up in Google's Answer Summary - Step By Step
Save for your next website update!
Super useful tip. Definitely saving this one.
As a marketer, you’re constantly checking insights, tracking performance, or acquiring leads.
Markova’s responsive design lets you do that with ease and speed.
Looks clean and easy to use. That’s what a good dashboard should feel like.
𝗢𝗻𝗲 𝗼𝗳 𝗠𝘆 𝗙𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝗣𝗮𝗿𝘁𝘀 𝗼𝗳 𝗪𝗲𝗯 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗜𝘀𝗻'𝘁 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁.
It's figuring out what's wrong.
A client might say:
“Our website isn't working.”
That's not really a problem statement.
It's a symptom.
So I start digging.
Is the messaging unclear?
Is the user journey confusing?
Is the mobile experience poor?
Is the website slow?
Are forms failing?
Is traffic reaching the wrong pages?
Is SEO holding the site back?
Is the technology itself limiting what the business wants to do?
Sometimes the answer is technical.
Sometimes it's strategic.
Sometimes it's both.
That's why I enjoy website projects that require more than simply following a checklist.
There's something satisfying about taking:
“𝗦𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗶𝘀𝗻'𝘁 𝘄𝗼𝗿𝗸𝗶𝗻𝗴.”
and turning it into:
“𝗛𝗲𝗿𝗲'𝘀 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝘄𝗵𝘆, 𝗮𝗻𝗱 𝗵𝗲𝗿𝗲'𝘀 𝗵𝗼𝘄 𝘄𝗲 𝗳𝗶𝘅 𝗶𝘁.”
That's where I believe real development value lives.
Turning a vague complaint into something both sides can see is where these projects get easier. I like to write one testable sentence first: mobile visitors reach the form but leave before submitting. Then I talk about fixes.