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When we think about web design, it’s easy to focus on layouts, colors, and fonts. But what truly makes a site engaging is the content that fills it, the texts, images, and event details that bring the brand to life.
For my hobby SUP (Stand-Up Paddle) club, I made sure every section of the website tells a story:
Texts convey the vibe, values, and personality of the brand.
Images capture experiences, moments, and the energy of the sport.
Eventd info and updates keep the site dynamic and relevant for visitors.
A website without content might look clean, but it risks feeling empty or disconnected. Full, rich content gives life to the design, strengthens the brand identity, and makes visitors want to explore more.
Think of content as the heartbeat of your website, it transforms a design from static to alive.
#WebDesign #Branding #SUP
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Found some old design work from the archive 🔓 I design so many things over time I lose track of what I've even done sometimes lol
What do you think?
Really nice visual direction — the contrast + atmosphere feel very polished.
From a UX perspective, I especially like how the onboarding screen feels calm instead of “system heavy”. Curious — was the goal more emotional branding or conversion optimization?
Design has recently been incredibly fun and rewarding lately.
You don't need motivation when you get work on projects like this weekly. So many case studies to share soon. 💪🏼
amazing portfolio @Alex Aperios 🔥
A nameless product with paying clients but zero brand presence.
How do you take that public?
Before:
→ White-label tech with no positioning.
→ Couldn't pitch publicly or attract new clients.
After:
→ A complete brand identity that positions Dalia as local experts in supporting banks and retailers manage payment systems by tracking the full transaction cycle.
→ Now they can present at conferences and local fairs, close deals with brand materials, and attend Mobile World Congress with their product.
My job was to make smart tech visible and approachable.
Building from zero vs. rebranding: which do you think is actually harder?
Full case study here: https://contra.com/p/rsmMc2XQ-brand-identity-for-dalia-monitoring?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=hayley_iyn0id1d
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