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HAVEN’TAN — Brand Identity Concept
HAVEN’TAN was conceived as a modern African storytelling and digital entertainment brand built around one central idea: Where Stories Find a Home.
The name combines HAVEN, suggesting a place of belonging, safety and discovery, with ÌTÀN, the Yoruba word for story. This creates an identity rooted in African storytelling while remaining accessible to a contemporary global audience.
The logo concept explores the idea of a threshold into a story. The distinctive “H” construction uses solid vertical forms and an intentional opening of negative space. That opening represents an invitation—a doorway through which the audience enters another world, another experience or another story.
The identity deliberately avoids predictable African or cinematic symbols. Instead, it uses a restrained, contemporary form that can grow beyond a single programme or production into a broader entertainment and intellectual-property platform.
Core ideas:
Story • Home • Belonging • African Identity • Discovery • Connection • Imagination • Global Reach
Positioning:
Where Stories Find a Home.
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Creative thinking. Meaningful making.
Would love to hear your thoughts on the visual direction.
What stands out to you first, the logo, colour palette, or overall brand feel?
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That's unbelievable great job 🎉🎉🔥🔥
NICE HUMANS
Making automation feel human.
Context
Nice Humans is a growing automation studio that helps teams streamline how they work. As they scaled, their brand no longer reflected the expertise or the people behind it.
The challenge
The automation market speaks in efficiency, systems and scale, and it often sounds interchangeable. Nice Humans needed to claim leadership in that space while standing for something competitors overlook: automation is ultimately about people.
The approach
Rather than starting with a logo, we started with a positioning: a team that builds for other teams. From there we developed a complete brand strategy, including archetype, tone of voice, verbal identity and a visual language. Each one was designed to balance technical authority with human warmth.
The outcome
A cohesive brand system that sets Nice Humans apart in a crowded category and gives them a clear, consistent voice to grow with.
Great strategy and sleek execution! The visual hierarchy across web and print is spot on. 👏
