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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Oetux – SaaS Revenue Analytics Dashboard
The client had a lot of data, but the real problem was making sense of it.
MRR, revenue, churn, active customers, growth, customer performance, goals. Every metric was important, but when everything gets the same attention, users don’t know where to look first.
The existing experience made users spend too much time switching between information and trying to connect the numbers.
So we focused on how SaaS teams actually read their business data. We structured Oetux around the questions that matter most.
How is revenue performing?
Are we growing?
Are customers staying?
Where are we losing revenue?
What needs attention right now?
Then we organized KPIs, revenue trends, customer performance, churn insights, goals, and AI powered insights into one clear experience.
The goal wasn’t to remove data.
It was to organize the data so users could understand it faster.
That’s what we solved with Oetux.
Turning a data heavy SaaS dashboard into an experience that helps teams see their business clearly and make better decisions.
Love the clean layout.
Indie Lee — Welcome Email Strategy & Redesign
Overview
A speculative email strategy and redesign project for Indie Lee, created to practice customer research, email strategy, copywriting, and email design for a beauty/skincare brand.
The Challenge
The original welcome email strongly emphasized the first-order discount and encouraged subscribers to shop.
I identified a potential customer barrier:
“What should I buy, and how do I know what's right for my skin?”
My Strategy
I redesigned the email around a more customer-focused journey:
Customer problem → Personalized guidance → Trust → Social proof → Offer
What I Changed
Added messaging around product-selection uncertainty.
Introduced personalized skincare consultation as a solution.
Strengthened the customer-focused messaging.
Added founder storytelling to build trust.
Added social proof around customer desires such as hydration and glow.
Kept the 30% first-order offer as a conversion incentive.
Reorganized the email to create a clearer path toward purchase.
Speculative concept created for portfolio purposes. Not affiliated with Indie Lee.
Starting from the new subscriber's question is a smart way to frame the welcome email.
Developed an Excel dashboard for tracking sales orders, organizing order data, monitoring order status, and analyzing requested quantities. The project included data organization, filters, KPI summaries, and visual charts to improve data comprehension and support informed decision-making.
