Growth is not always about putting more users into the top of a funnel. In my latest article, I e...Growth is not always about putting more users into the top of a funnel. In my latest article, I e...
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Growth is not always about putting more users into the top of a funnel.
In my latest article, I explore growth loops and how actions such as collaboration, sharing, creation, referrals, and contribution can turn existing product usage into the next cycle of growth.
The interesting part is not adding an Invite button. It is designing a product where the growth action also helps the user achieve something they already want.
#GrowthLoops #ProductDesign #UXDesign #ProductGrowth #GrowthStrategy

artalisajid.medium.com

Growth Does Not Always Come From a Bigger Funnel. Sometimes the Product Creates Its Own Next User.

Most product teams think about growth as a funnel.

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