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Brand direction for oocyt Fertiity Frontiers, a fertility support brand built around the idea that care during the fertility journey should feel clearer, calmer, and more human.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Most brand designers start with visuals. I start with strategy.
Here's the actual workflow I use to build brand identities from positioning to final system, using three AI tools and Figma.
Claude helps me with thinking. Positioning, messaging frameworks, competitive analysis. The brand direction is locked before I open a design file.
Midjourney helps with exploration and for testing 20 visual directions in the time it takes to sketch one.
Figma is where it all comes together. Every decision traces back to the strategy. Nothing decorative, everything intentional.
The tools changed but the principle didn't.
Do you think there’s a big difference between Claude and GPT when it comes to conceptualization support and creative process support ?
A set of 20 geometric tech-inspired, fully customizable & easy to edit premade logos to bootstrap your new project.
• 3:4 Aspect Ratio, infinite scaling
• Ai, Svg, Eps, Png, Jpeg formats
• White on surreal landscape scenes
This is incredible 👏 👏 👏 👏 👏
Recharging for this week has been amazing and I can’t wait for OFFF Barcelona.
Anybody coming as well?
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