A self-initiated homepage hero redesign concept for Live Free Tallow, created to demonstrate how stronger visual hierarchy and clearer messaging can improve the mobile shopping experience.
The original hero had a compelling product, but the copy competed with the imagery, the product lacked visual prominence, and the next action wasn’t immediately clear.
For the redesign, I focused on:
• A sharper product-in-use lifestyle visual
• A clear, benefit-led headline
• Scannable product differentiators
• Improved spacing and visual hierarchy
• Social proof positioned near the CTA
• A prominent, action-focused shopping button
• Keeping the product and CTA visible above the fold
The result is a cleaner and more premium hero section that helps visitors quickly understand what the product is, why it is different, and where to go next.
I design and build conversion-focused Shopify landing pages, product pages and homepage sections for DTC brands.
Need help improving your store’s customer journey? Let’s work together.
Putting the proof next to the CTA is the right call on mobile. Did you check how much of the hero fits above the fold on a 390px-wide screen once the browser bar is counted? That's usually where the review stars get pushed out.
Most people looking for addiction treatment are scared, ashamed or in crisis.
For Cedar Recovery, an addiction treatment provider with 13 clinics across Tennessee and Virginia, we designed and developed a custom WordPress website with one goal: make the first step feel safe.
Each section removes one barrier:
→ Fear: treatment in plain words, real patient stories
→ Cost: insurers and payment options up front
→ Distance: real clinic photos and a page for every location
→ The unknown: a clear 3-step path to the first appointment
What we did: UX strategy, UI design and a full WordPress build of 40+ pages, with “Text Us” and “Start Here” on every screen so help is always one tap away.
"make the first step feel safe" is a really thoughtful goal for a treatment site, and text us on every screen fits it. how did you end up working with cedar recovery, did they find you or did you reach out?