Most people scroll past carousels. Not because they're boring.
Because the structure is broken often.
One sharp & bold cover.
One idea per slide.
One CTA at the end. That's it.
No walls of text and crowded graphics inside slides. White space is a must thing here.
A look at the identity we designed for Vetti, a dog health monitoring brand.
There’s a lot of data behind a product like this but the person using it just wants to know their dog is okay.
That’s the balance in the design with a connected dot system that feels precise and warm colors and photography that keep it close to what people care about.
Also, an excellent excuse to spend far too long choosing dog photos.
Really nice balance between data-driven technology and the emotional side of pet care. The connected dot system is a great way to make something technical feel approachable, and the warm photography really brings the brand closer to the pet owners.💯