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World Archery needed a brand and social assets to aid in their coverage of the 2024 Olympics in Paris.
The Eiffel Tower turning into an arrow under the target took me a second, and now I can't unsee it.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
New case study for the brand and digital work we did for Seeper Studios.
Go Check it out
Evolving a brand with almost 30 years of history is the hard version of brand work. You have to keep what people already trust while making it feel current. Nice job balancing both.
Pulsix started with a question: how much of a sportswear identity can you fit on the front of a cap?
I designed the brand around an angular X with a pulse cut through its center. On a pink cap, the chartreuse X can stand alone. On a billboard, the photograph and “Future is now!” headline take the lead. In this loop, the black Pulsix logo anchors a moving grid of apparel, campaign graphics and digital layouts.
My roles: Brand Designer, Graphic Designer, Motion Designer.
Tools: Adobe Illustrator, Adobe After Effects, Figma.
Where would you try the X first: on the cap or in motion?
I'd try it on the cap first. Motion can borrow the pulse cut once the static X proves it holds up at small sizes, and the watch face already hints that it does. Did the pulse line change shape between the cap and the animated loop?
How do you sell houses that are not built yet?
On kalotespusynas.lt people pick their home on a map.
Switch between 3D and a flat 2D plan, zoom in, show only the cottages. Green means free, orange means reserved. Some plots hold two homes, so they split into A and B, each with its own size and plot.
One map instead of a price list PDF. Buyers get it in seconds.
This is so much better than a price list PDF. I build PlotToBuild, a sales tool for real estate firms selling plots in Nigeria, and the free / reserved / sold status is exactly what buyers ask about first. Splitting plots into A and B is a smart touch.
