AI Creative Direction • Fashion Advertising • Visual Storytelling
Concept: Where rugged adventure meets effortless luxury.
OUTBACK NOMAD is a cinematic fashion campaign inspired by the raw beauty of the Australian wilderness and the timeless spirit of 1970s safari expeditions.
The creative direction explores the contrast between softness and strength — oversized shearling, rich knitwear and warm textures set against rugged desert landscapes, vintage 4x4 vehicles and swirling red dust.
I turned one of my notebook doodles into a whole brand identity. And honestly this was way more fun than I expected I usually work on UI/UX and digital products so I wanted to take a step back from screens and explore something completely different: illustration-led branding.
I took my original FOODAS sketch and built an entire visual world around it from the logo and mascot illustrations to the color palette packaging, cups, and menus
The goal wasn't to make it look perfectly polished and predictable I wanted it to feel playful, a little weird, and still premium.
Now I'm curious about one thing:
Can playful, imperfect illustrations make a brand feel more premium or do you think premium branding needs to be more minimal?
I have a feeling designers will disagree on this one
🎬 DEBUT
A launch-day ad that rolls out the red carpet for your product.
Friday, October 20. Premiere night.
A limo glides up to the carpet.
A perfume takes the spotlight.
"Who are you wearing?"
It was wearing the night.
Saturday, a skateboard walked the same carpet.
"Can you do it again?"
It landed it.
Sunday, a soda can cracked open in front of the press.
"What's the flavour?"
Nobody would say.
None of them were real.
All of them got a premiere.
🎟️ Every launch deserves a red carpet.
Most of them get a story post.
So I built the whole premiere.
The marquee. The press pen. The fans. The limo.
A rooftop across the street to watch it all from.
I had way too much fun with this one.
Built the street in Blender, then rolled the cameras in SVGator with the MCP.
Six premieres.
One template.
Zero redraws.
Swap the logo and the product.
Every marquee, wall and shot follows.
Retype the headline, the date and what the press shouts.
Every word is live text. Every layer has a name.
The cameras never change.
So who's walking the carpet next?
The flashes never stop. ✨
🛠️ Built in SVGator with the MCP, staged in Blender. 1,429 named layers, 3,917 keyframes.
Love this stack Alona! React Bits + Lovable is such a powerful combo for rapid prototyping. No-code/low-code but still keeping that custom UIX feel - that's the sweet spot! Have to try this cool stuff indeed. Great share! 👍