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We just wrapped a website redesign for DataLab USA, a data analytics and marketing company that's been in the space for decades.
Going into the project, they already had almost everything:
Expertise
Impressive track record
Proprietary technology
But the website didn’t reflect any of it.
You couldn’t really tell how established the company was unless you already knew them.
3 things were working against them:
Repetitive content that buried the most important information
Messaging that couldn't clearly explain what they do or why it matters
A visual identity that no longer reflected the company's actual position in the market
That's what we were brought in to fix.
The direction we landed on was minimal, sharp, and structured. Black and white as the base, with subtle blue gradients to guide attention and create hierarchy. Angular layouts. Thin dividers. Clean sections. Every visual decision was designed to mirror the analytical nature of the brand.
On the content side, we rebuilt the information architecture and rewrote the messaging from the ground up. The goal was clarity without stripping away the technical depth that gives DataLab credibility.
The result is a site that finally matches the company behind it.
If your product or company has outgrown the way it presents itself online, that's a fixable problem.
Book a call and let's talk about it.
Link in the comments.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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