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The animation is built around a minimal typographic composition with two dynamic horizontal bars. The bars move, flicker, and shift between colors, creating a loading-like visual effect.
The entire composition also gradually scales up, adding subtle depth and movement to the scene.
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A visual identity rooted in Indian craft, reimagined for a contemporary audience.
Zarira is a fashion brand concept exploring the balance between traditional Indian aesthetics and a more modern, understated visual language.
For the identity, I wanted to move away from the overly ornate visual language often associated with Indian fashion brands and create something that felt refined, expressive and distinctly Indian without being literal.
I explored:
— Art direction
— Visual identity
— Typography
— Packaging
— Brand applications
The result is a brand world that feels rooted in tradition, but designed for the present.
Would love to hear what you think ↓
#BrandIdentity #BrandDesign #FashionBrand #VisualIdentity
MARKS & FORMS — a journey in marks, forms, and recognition.
What started in 2025 with the first edition of MARKS & FORMS has grown into an ongoing exploration of identity, symbolism, and visual systems.
From its first launch and first feature, through every new edition and recognition along the way, the collection has continued to evolve — becoming not only a personal archive of work, but a visual record of how my approach to identity design keeps moving forward.
Now, in the 2026 edition, MARKS & FORMS has reached another milestone: its latest feature, bringing the collection to what I believe is its 9th badge of recognition.
Nine moments of being seen.
One collection that keeps growing.
MARKS & FORMS is an ongoing study of the marks we create, the forms we shape, and the ideas behind them.
Explore the full collection on Behance and discover the work behind every mark.
And if you're looking for a designer to build a distinctive identity for your next project, let's work together.
→ Explore MARKS & FORMS
→ Interested in working together — Start your project here
Congratulations, Emanuel 🎉
Looks amazing 😍