This week I kicked off Design Lab's AI Prototyping Camp. In our most recent session, we went deep...This week I kicked off Design Lab's AI Prototyping Camp. In our most recent session, we went deep...
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This week I kicked off Design Lab's AI Prototyping Camp. In our most recent session, we went deep on Figma Make for three hours straight.
Big takeaway: context is king. Planning is what actually makes AI useful not the prompt itself.
Proof: I built a working prototype for a live-music discovery and ticketing app in 4 prompts total, moving between Claude Code and Figma Make.
But don't focus on the prototype, that's not the impressive part. What's impressive is the speed at which an existing design process can now move.
Research, clear problem definition, a tokenized design system, visual language, and real design skills are still what turn a prototype into business results. AI just compresses the distance between idea and something you can react to.
If you’re a Creative in 2026, you should wake up every morning and Say “Thank You Ai “. 😂
Imagine a client wants a premium, animated website, but she only has 2 or 3 images.
A few years ago, you’d probably have to wait for her to organize another photoshoot, get more brand assets, or find a way to work with what you have.
But today? Give me just 2 good images and AI. 😂
I can create different product angles, lifestyle shots, campaign visuals, and all the assets needed to make that website look like the brand spent thousands on photography.
And the best part? The client doesn’t need to spend extra money on another photoshoot.
AI has genuinely changed the way we work
Of course, you still need good design skills and creative direction. AI won’t magically give you good taste.
But the possibilities we have today? Insane.
If you’re still refusing to learn AI as a creative in 2026, you’re making your own work unnecessarily difficult.
Btw this was built with Claude opus 5.5 + Higgsfield AI for the visuals
Every AI product apologizes for the wait. I designed the wait instead.
Latency: identity, interactive site and campaign built on Ma, the space that gives a thing its shape. The headline breathes in weight until the answer lands.