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This project showcases the visual identity and packaging design for CALMÉA Botanical Skincare. The goal was to translate the brand’s core philosophy- gentle, plant-based, and science-backed skin nutrition—into a physical product experience that feels deeply calming and luxurious.
Design Strategy & Key Elements
Color Palette: A soothing, nature-inspired palette featuring a muted sage green and a warm, textured cream tone. The split-tone layout uses organic, fluid curves that mimic natural landscapes or gentle waves.
Typography & Visual Assets: The brand name "CALMÉA" is set in an elegant, high-contrast serif typeface, paired with clean, architectural sans-serif typography for product details. The primary logo icon features a minimalist botanical branch enclosed in a delicate arch.
Packaging Layout: As seen in the image, the outer box features structured side-panel iconography ("Clean Ingredients," "Plant Based," and "Cruelty Free") and a subtle line-art botanical illustration on the lower section. The theme carries over seamlessly to a matte-finish squeeze tube.
Art Direction: The staging emphasizes raw, tactile textures - rough travertine stone, natural direct sunlight, and dried eucalyptus branches- to highlight the organic origin of the product.
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Connect with clients, get discovered, and run your business 100% commission-free
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Amazing!
New design update: Reviews & Ratings for a Marketplace Buyer Profile🌟
Reviews are more than just stars - they help people decide who and what they can trust.
While designing this feature, I focused on making reviews clear, transparent, and useful for buyers.
Key improvements:
• Separate reviews about products and sellers for better context.
• Highlight verified purchases to increase credibility.
• Structure feedback so users can quickly find relevant information.
• Create a clean and intuitive experience that supports confident decision-making.
The goal was to turn reviews into a trust-building tool rather than just a collection of ratings.
Part of my ongoing Marketplace App concept. More screens coming soon 👀
Love this approach! Reviews play such a big role in decision-making, and I like how you've focused on making them more useful and transparent instead of just displaying ratings. Excited to see the next screens ✨
Hello everyone 🎉
I'm Viktoriia, a UX/UI Designer from Ukraine with 4+ years of experience creating websites and digital products.
My work spans SaaS, e-commerce, real estate, education, wellness, and nonprofit projects — from UX research and user flows to polished UI and design systems.
Lately, I've been actively exploring how AI can support the design process. I use AI tools to support research, explore ideas, challenge assumptions, and streamline workflows while keeping human-centred design at the core.
Excited to connect with fellow designers, founders, and creative professionals here on Contra. ✨
lovely stikers 😍😍😍 Welcome to Contra 🎉
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