Good day!

I am writing to express my interest in the Lead Generation Specialist, Appointment Setter, and Social Media Management position. With experience in lead generation, prospect research, appointment setting, and social media management, I am confident in my ability to help your business attract qualified leads, increase engagement, and support business growth.

My experience includes:

Lead generation through Facebook, Instagram, LinkedIn, and other social media platforms

Prospect research using tools such as Apollo, Hunter.io, LinkedIn Sales Navigator, and Google

Building targeted contact lists and verifying lead information

Cold outreach via email, social media, and messaging platforms

Appointment setting and calendar management

Social media content scheduling and community engagement

Data entry, CRM management, and administrative support

Strong communication and organizational skills

I am eager to contribute my skills and learn more about your business needs. I would welcome the opportunity to discuss how I can add value to your team.

Thank you for your time and consideration. I look forward to hearing from you.

Sincerely,

Kleeve Vonn Rosco Lead Generation Specialist | Appointment Setter | Social Media Manager Email: kleeve29rosco@gmail.com Phone: +639550763431 LinkedIn: www.linkedin.com/in/kleeve-vonn-rosco-74241b417 Location: Philippines

Great mix of skills. Lead generation and social media can work really well together.

Your Google Ads account may be wasting money without showing an obvious problem.

The campaigns are active.

Ads are running.

Conversions are coming in.

ROAS is being reported.

So everything looks fine.

Until you actually audit what Google is optimizing for and where the budget is going.

In a recent Performance Max audit, we found 5 areas that needed attention.

1. Primary conversions

The account contained both macro and micro conversions.

Some lower-value actions were configured as primary conversions.

That can teach Google to optimize toward actions that don’t directly represent business value.

2. Conversion value

Add-to-cart events were carrying conversion value.

For e-commerce, this can make ROAS harder to interpret because reported value is no longer limited to actual purchases.

3. Performance Max placements

Content exclusions were not sufficiently controlled.

That creates the possibility of spending on environments with low commercial relevance, including apps and some children's or gaming content.

4. Devices & audience segments

TV screens were not excluded.

Age and demographic performance also needed to be evaluated against actual business results.

The answer isn’t to blindly exclude everything.

The answer is to find where the campaign spends money without producing meaningful outcomes.

5. Search terms

We also found irrelevant queries that had already generated impressions, clicks and spend.

For example, searches related to selling specific watches and unrelated product terms.

Once a query is clearly irrelevant, it should become part of the negative-keyword process.

The takeaway

A PMax audit isn’t about finding another bid adjustment.

It’s about answering four questions:

What is Google optimizing for? Where is the budget going? What traffic is it buying? Does the reported ROAS represent real revenue?

Because there’s a big difference between:

managing a campaign

and

managing a performance system.

If you’re spending seriously on Google Ads and want to know where your budget may be leaking, send me your account context — I’ll tell you what I’d check first.