Boost Brand Awareness with Expert Social Media StrategiesBoost Brand Awareness with Expert Social Media Strategies
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Managed the social media marketing and digital strategy for Destination Trail Races (the team behind iconic 200-mile ultra-marathons like Moab 240, Tahoe 200, and Bigfoot 200).
The goal was simple: scale brand awareness, drive organic reach, and get people to volunteer.
Here is what the data shows:
99.1% Non-Follower Reach: Our content broke out of the existing bubble and hit a massive new audience organically.
High Shares & Saves: Relatable memes (like the Spirit Ultrarunner costume) and record-breaking athletic updates kept engagement viral.
Ad Campaigns That Converted: Structured paid ads directly increased volunteer sign-ups for the races.
Shoutout to the team for trusting my digital strategy. Proof that good storytelling and data-driven management actually build communities.
#SocialMediaManager #DigitalMarketing #SocialMediaStrategy #GrowthMarketing #BrandAwareness #ContentStrategy #MarketingCaseStudy
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Faith's avatar
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99.1% non-follower reach is huge. That's a great example of how strong storytelling and strategic content can expand brand visibility and drive meaningful action. Awesome work!
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