For Aelia, I was responsible for developing the brand strategy, visual identity, packaging design, and the overall creative direction of the project. My goal was to transform the founder’s unique perspective as a pilot into a distinctive brand experience, creating a clear connection between skincare, travel, and life at high altitudes.

The project began with defining the brand positioning and core narrative, which guided every design decision that followed. I created a visual identity inspired by freedom, protection, and elevation, expressed through a custom symbol, a carefully crafted color system, and a modern aesthetic designed to resonate with frequent travelers and modern explorers. The packaging was designed to reinforce this story, featuring a distinctive circular cut-out that references both the sun and an airplane window, creating a memorable and meaningful brand asset.

By aligning strategy, identity, and packaging under a single concept, I helped build a cohesive brand that feels premium, functional, and emotionally connected to its audience.

I love your use of color and composition here.

Sound Design for @brett_eyewear's Midnight Blue edition 🖤

A cinematic #CGI campaign by @carbon___studio , where floating particles and light reflections slowly sculpt the frame into existence. We built a #soundscape around titanium, precision and movement, made for #retail, #digital and international rollout.

#sounddesign #bretteyewear #3danimation #3d #cinema4d #animationart #animationvideo

I love your use of color and composition here.