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The Woodstock Farmers' market celebrates the growing and harvest season with a festival every year to give the people what... delicious produce. This exceptionally fun branding was an absolute pleasure to work on.
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Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Designing Tapea Madrid: a project to bring people back to Madrid's classic tapas bars.
The fastest way to know your brand is broken isn't a survey. It's listening to your sales team's first 30 seconds on a call.
If they're saying anything that contradicts the homepage, the brand is already losing deals.
I worked with a B2B platform last year where the founder kept apologizing on calls: "ignore the website, it's a bit out of date." Eight months out of date, in fact. They'd repositioned, moved upmarket, added a second product. The site was still selling to the company they used to be.
The "rebrand" they thought they needed was a homepage that didn't make their own sales team flinch.
We killed the identity scope mid-project. Locked the positioning. Rewrote the narrative around the new buyer. Rebuilt the homepage and one product page in Framer. Tuned the existing visual system to match.
Three weeks of work. The apology disappeared from sales calls. The "rebrand" conversation went with it.
Most brand problems aren't brand problems. They're surface problems wearing a brand costume. And the surface that lies loudest is almost always the one your sales team is trying to hide.
Looks great
I made this for those ones they are afraid to show up for them, to film in public like me, even when you have anxiety and stress, and English is not native language, you want to try it!
Of course that being said, I want to show, the work I've made, since sound design, color grading and transitions, this is what I really do turn everything cinematic and to keep the viewer watching!! I hope you enjoy it!!
Keep it up, Pedro! It always pays to show up 🙌
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