When a guest types your name into Google, two things can happen. They land on your website and book direct. Or they land on Booking.com and you pay a third of the room rate for a guest who had already chosen you. This is not a technology problem. It is a campaign problem. Brand search, the traveller typing your exact hotel name is the single highest-ROAS campaign in any hotel's Google account. We have seen 15–20× returns on spend. Consistently. Yet most boutique hotels in India either don't run it, run it incorrectly, or have ceded that ground entirely to the OTA bidding against them on their own name. The fix is not complicated. It requires knowing what you are looking at. This is Campaign I at Marque. We call it brand protection because that is exactly what it ism protecting the booking that was already yours. It is the first campaign we deploy for every property we work with. And it pays for itself before the month is out. Your guests already chose you. Let them arrive.