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Google Ads Account Audit: Before vs After
A few months ago, a client came to me with a frustrating problem.
They were spending money on Google Ads every month.
Traffic looked decent.
Impressions were growing.
Clicks were coming in.
Yet revenue wasn't growing at the pace they expected.
Their first thought was simple:
"We need a bigger budget."
Before increasing spend, I decided to perform a complete account audit.
What I found was eye opening.
1: Conversion tracking wasn't capturing all valuable actions.
2: Search terms were attracting low intent traffic.
3: Product feeds lacked optimization.
4: Campaign structure was limiting performance.
5: Landing pages were creating friction for potential buyers.
6: Creatives hadn't been refreshed for months.
The issue wasn't budget.
The issue was efficiency.
So instead of scaling spend, I focused on fixing the foundation.
1: Accurate conversion tracking
2: Search term optimization
3: Product feed improvements
4: Campaign restructuring
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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One of my clients, Puppies Yoga, has been getting some amazing customer reviews.
And honestly, this is why I always tell local business owners: your Google presence matters.
Your Google Business Profile is not just a listing. It can be one of the first places a potential customer meets your business.
I help local businesses set up and manage the Google side properly, including Google Business Profile optimization, Google Ads, GA4 tracking and Google Merchant Center.
If you run a local business and feel like your Google presence could be doing more for you, send me a message. I’ll take a look and tell you what I’d improve.
Google AdsSEO Content Managment Google GeminigooglebusinessprofilegooglemybusinessGoogle Ads Specialist
I watched a client run the same ad for 3 months and wonder why it wasn't converting
The budget was fine
The product was solid
The formula was wrong
Every ad that actually works follows 5 steps... hook, problem, proof, offer, CTA Most brands skip straight to the offer. Thats where the money disappears
The part that changes per niche is the hook. Ecommerce grabs on price or urgency. Service businesses grab on fear. Course creators grab on who you'll become. Same structure underneath every time💰
https://www.instagram.com/p/DcTTDvniW66/
Save this and look at your last 3 ads. How many had all 5 parts?
Also please follow us on social media so i can share more detailed topic and problems and fixes :)
#AdStrategy #PaidAds #FacebookAds #EcommerceMarketing
Facebook & Instagram Ads Strategy
Client: Holhairs
Industry: E-commerce / Beauty & Hair
Platform: Meta Ads
Services: Paid Social, Conversion Campaigns, Retargeting
Objective
Increase qualified website traffic, generate purchase intent, and drive online sales for Holhairs through Facebook and Instagram advertising.
Challenge
The brand needed a structured Meta Ads strategy that could move potential customers from initial discovery through to purchase while continuously identifying the audiences, creatives, and campaigns delivering the strongest results.
Strategy
I developed and managed a full-funnel Meta Ads strategy covering three key stages:
1. Traffic & Audience Testing
Drove targeted traffic to the website.
Tested different audiences and creative variations.
Used Meta Pixel data to identify high-intent users and build audiences for optimization.
2. Conversion Campaigns
Focused campaigns on website purchases.
Tested audience and creative combinations to identify stronger-performing segments.
Optimized campaigns based on purchase events and performance data.
Refined targeting and delivery to improve conversion efficiency.
3. Retargeting & Remarketing
Re-engaged website visitors and users who had previously interacted with the brand.
Used product-focused creatives and purchase-oriented messaging.
Targeted high-intent audiences who had not yet completed a purchase.
Continuously optimized campaigns based on conversion performance.
Results
Across the campaigns, the strategy generated:
303 website purchases
3,648 link clicks
2,465 link clicks from one traffic campaign
1,183 link clicks from another campaign
Multiple conversion campaigns generating 83, 161, and 59 website purchases
The campaign structure helped the brand build a stronger acquisition funnel, increase purchase intent, and generate measurable online sales through Facebook and Instagram.
Outcome
By combining audience testing, conversion optimization, and remarketing, I created a scalable Meta Ads funnel designed to continuously turn traffic and engagement into qualified customers and online purchases.
Great job