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LOGO ANIMATION
A short logo animation for Variety, built around a clean and simple visual sequence. The animation starts with the Variety logo, transitions into a tuxedo-inspired graphic, and then brings the logo back through a particle-style reveal.
I focused on the timing of each transition, logo movement, shape animation, and particle effects to create a smooth 8-second sequence that keeps the branding at the center.
The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started
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If AI can generate beautiful illustrations in seconds… why would you still draw one yourself? 🤨
I'm currently working on a packaging project that I can't share just yet, but one part of the process stood out: the hero element is a custom vector illustration, drawn by hand from the very first sketch. 🍃
Could AI have generated something similar? Probably.
However, to me, the value sits in the creative decisions behind every line, shape, and detail. That's what gives a brand its own personality and how to keep the design craft still alive.
What part of your creative process should ✨always✨ keep a human touch?
Simply for the love of the game
Working on a new portfolio project: Mosii, a menswear brand inspired by Mosi-oa-Tunya, the Lozi phrase meaning "The Smoke That Thunders." The challenge has been translating that idea into a minimal identity that feels quiet, premium, and powerful without being overly literal.
Still a work in progress, but it's coming together nicely. Stay tuned. 👀
I really love how this turned out. The overall aesthetic is exactly right. Was this a passion project or actual client work?
CHARGE — Brand Concept
Challenge
The focus gum category is crowded with products that rely on functional claims, lifestyle clichés, or overly clinical branding. CHARGE needed a visual identity that immediately communicated energy, confidence, and momentum while feeling premium enough to compete on modern digital shelves.
Idea
Energy. Focus. Go.
The concept treats focus as movement rather than concentration. Every graphic element—from bold typography and angular compositions to kinetic motion and athletic photography—reinforces the feeling of acceleration.
Rather than telling people they’ll feel energized, the brand is designed to make them feel energized the moment they encounter it.
Visual Language
A bold, high-contrast design system built around oversized typography, dynamic geometric forms, clean white space, and vibrant product colors creates an instantly recognizable identity. Bright lifestyle photography captures moments of determination, speed, and achievement, while the colorful packaging becomes a hero element across every touchpoint.
Motion System
The motion language is driven by momentum. Type slides with purpose, products snap into frame, athletes move through fast cinematic cuts, and macro product moments add tactile detail. Every transition is quick, precise, and intentional—mirroring the instant boost associated with the product.
Photography
Instead of generic fitness imagery, the photography celebrates peak performance across multiple sports and disciplines. Powerful portraits, dynamic action, and vibrant outdoor environments create a feeling of optimism and forward motion while reflecting a diverse community of high performers.
Outcome
The result is a contemporary consumer brand that feels energetic, premium, and highly scalable. The identity extends seamlessly across packaging, social media, motion graphics, advertising, digital experiences, and retail—creating a cohesive brand system that is memorable both on shelf and on screen.
Treating focus as movement instead of concentration is a sharp reframe, most gum brands default to clinical or minty-clean visuals instead. The kinetic macro shots are doing a lot of the heavy lifting here. Was that photography direction locked in from the start, or did it come...