Google Search Console just dropped a massive update: Web Multimodal Search Reporting is LIVE! If your SEO strategy is still purely text-focused, you’re missing out on a huge chunk of visual traffic. Google is officially rolling out a new Multimodal Search Filter inside Search Console performance reports. Here’s what this means for search marketers & creators: Track Camera & Image Traffic: You can now see exact performance data from Google Lens, Circle to Search, uploaded images, and Chrome’s “Search this image” feature. Generative AI & Search: Available across standard Search results AND Generative AI features. Cross-Platform Insights: Works for platform properties like YouTube, TikTok, and Instagram accounts too! My Take: If you’ve been struggling to convince clients or team leads to optimize image alt tags, schema, and visual assets, this data is your goldmine. Visual search isn't just the future anymore; it's trackable today.

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Are you seeing the new filter in your Search Console yet? How big of a role does Google Lens play in your niche? 👇 #SEO #GoogleSearchConsole #VisualSearch #DigitalMarketing #GoogleLens #SearchEngineOptimization #GenerativeEngineOptimization #AEO #MarketingTrends