A short-form footwear commercial built around cinematic product imagery, macro detail and high-im...A short-form footwear commercial built around cinematic product imagery, macro detail and high-im...
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A short-form footwear commercial built around cinematic product imagery, macro detail and high-impact motion. I developed the visual concept, generated and directed each shot with a focus on product continuity, then edited the final sequence into a fast 16-second vertical ad.
The piece combines dramatic studio lighting, water, texture and close-up material details to give the shoe a premium, performance-driven feel while keeping the product consistent across every angle.
Creative direction • AI video generation • Product continuity • Editing • Sound design
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