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3D gets the attention.
But timing is what makes the interaction believable.
With SplitCube 3D, the details matter more than the effect itself—the speed, the response, the transition back to rest.
When those things feel right, you stop noticing the animation.
You just want to interact with it again.
The transition back to rest is the part most people skip when they build these, and it's usually what makes it feel cheap if it's off. Good callout.
Exactly. The return to rest is where you really feel the polish. It should settle naturally, not just stop. Thanks for catching that!
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One of the more fun websites we’ve built at Formeta.studio
Dulce Oro started with a brand we built from the ground up, and the website had to carry that same thinking into every interaction.
We built the site architecture around the brand story, wrote the entire website, created a scalable CMS for their US store locations, built a custom age gate, integrated accessibility support, and connected the shop directly to purchasing.
There’s a lot happening underneath what looks like a fairly simple spirits website.
And honestly, that’s our favourite kind of work.
The finished site feels calm and considered, but there’s a proper system holding it all together.
Here’s a little walkthrough of what we built ↓
Fantastic!!
One world: plastic wrap, empty showrooms, leftover fluorescent light. Not mixed stock.
Same visual system as the waiting-room stills — furniture that hasn’t been sat in yet.
The fluorescent lighting + plastic wrap combo gives this such a weirdly believable abandoned showroom feel. Super specific visual direction, and it works so well.
Second site from the same stack — and the reason they look related is that one lives inside the other. The first one is a compliance product. EZ is the infrastructure it sits in.
That's a specific design problem. The platform can't look like a competitor to its own component, and it can't look like a louder version of it either. EZ took the wider frame — four modular layers, three entry points, regulators in the trust section — while the component kept the close-up.
Same toolkit both times: Figma, a Unicorn Studio shader in the hero, the reel in Jitter. Designed with my wife, who owned the product and the content side.
Wider frame versus close-up is such a clean way to keep two related products from stepping on each other. Curious how the regulators reacted to seeing their section live in the trust page versus a static doc.