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I designed Scent Secret, a luxury perfume branding concept inspired by elegance, sophistication, and timeless beauty.
The goal was to create a distinctive visual identity that captures the essence of luxury fragrance through rich chocolate brown, warm terracotta, soft beige tones, elegant serif typography, and a custom ornamental logo.
From the logo design and typography to perfume packaging, stationery, shopping bags, social media, and digital applications, every element was carefully crafted to create a consistent and memorable brand experience.
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Looks cool.
What do you do with a brand that’s 80% done and nobody asked for it?
I have a whole folder of them.
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On one side, familiar visual conventions. On the other, an identity with its own character, rooted in stories worth keeping.
We chose not to blend in. :)
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That side with all the competitor logos in one grid is the slide I'd steal for a client presentation. Nothing explains "why this direction" faster than showing the sea of sameness first. The navy seal wins easily after that.