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Scaling creatives with data, not guesswork 📈
A look behind the testing framework: validating hooks, angles, and formats before scaling up budget.
Key pillars from this workflow:
Iterative Hook & Angle Testing: Identifying high-performing creative triggers before committing ad spend.
Tracking & Attribution: Clean server-side setups (CAPI + GA4) to capture accurate conversion signals.
Systematic Scaling: Doubling down on proven creative winners (3.7x ROAS) while maintaining target CPA.
Always refining the bridge between visual design, video editing, and performance media buying. What’s your current approach to creative iteration?
#paidadvertising
#creativevideoediting
#growthmarketing
#motiongraphics
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Hi Contra! 👋 I'm Lisa, a marketing strategist and writer.
I spent 15+ years leading marketing in tech. Most recently that was at SoftwarePricing Partners, a consultancy that advises software and AI companies, where I built the brand and thought leadership program and grew inbound pipeline 70%. Before that, I was one of HubSpot's first 50 customers.
That background shapes how I approach every client: clear strategy, real data, and an early read on where marketing is heading, especially AI search.
Now I bring that to businesses of all kinds: brand and messaging, content, email, SEO, and making sure customers (and AI tools) can find you. And because I'm also a published feature writer, the words get done too.
Open to new clients. Say hi!
15 years in tech marketing is a long run. whats next for you?
Two hero directions for a creative talent platform. Same copy, totally different visual approach.
A: real photography, purple gradient overlay, feels human and immediate
B: illustrated character, teal gradient, feels modern and brand-forward
Which one makes you want to hire through this platform? 👇
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Lead Generation Workflow Animation
I created this animated workflow to show the complete lead generation process, from finding prospects to booking meetings.
The animation highlights six key stages:
Find Leads — Build targeted prospect lists.
Verify Contacts — Check contact and company details.
Enrich Data — Add useful business information.
Outreach — Send personalized emails and messages.
Qualify Leads — Identify promising prospects.
Book Meetings — Turn qualified leads into sales opportunities.
I used SVGator to animate the workflow cards and create a clean, modern visual with colorful icons, smooth pop-up effects, and a clear step-by-step layout.
The goal was to make a business process simple to understand through motion design.
Love that you showed the keyframes behind it too, Faiz 🤟