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IT’S ABOUT TIME — WRIST ROYALTY is an editorial luxury-watch portfolio built around Drake’s collection. I developed the concept, wrote and edited the feature, selected and directed the imagery, and shaped the magazine-style art direction and layout. The piece explores how rarity, design, and cultural meaning turn exceptional watches into personal statements.
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Clean work !
NORDEN — Outdoor Gear Landing Page 🏔️
NORDEN is a premium outdoor gear landing page concept inspired by extreme environments, exploration, and high-performance equipment.
The design combines dramatic icy landscapes, bold typography, and vibrant orange accents to create an immersive experience that captures the spirit of adventure.
Special attention was given to:
A cinematic hero composition featuring an explorer in extreme conditions.
Oversized typography that communicates strength and confidence.
A cold blue-and-orange color palette inspired by alpine environments.
Clear CTAs that guide visitors toward the collection and expedition.
Responsive mobile layouts that preserve the visual impact.
Minimal navigation that keeps the focus on the experience.
The result is a visually striking digital concept that connects outdoor performance with premium product storytelling.
Looking to create a distinctive website for your outdoor, sports, or lifestyle brand? Let's bring your vision to life. ⚡
How did you choose the hero image?
Luxury Handbag Collection Launch - Instagram CampaignDesigned this aesthetic product launch post for a fashion accessories brand. Focus was on minimal luxury aesthetic, earthy tones and premium feel to attract Gen-Z women buyers.
Tools: Canva, Photoshop
Goal: Increase saves & website clicks
Saves and clicks pull against each other a bit — a post complete enough to save doesn't leave much reason to tap through. What's worked for me is holding one detail out of frame so the tap has a job to do. Which of the two did the client actually care about more?
