The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Logo design :
Concept 1 — The Trim Tab
A minimalist sail-inspired mark representing a small, precise adjustment creating a larger change. It connects directly with the “trim tab” concept while communicating direction, movement, and leadership.
Concept 2 — Strategic Transformation
A refined monogram combining the “T” initials with an upward, flowing form. It represents leadership growth, structured thinking, and positive transformation while keeping the identity professional and executive-friendly.
Concept 3 — High-Leverage Direction
A clean circular symbol with an upward-pointing form, representing focus, alignment, and high-leverage action. The simple geometry gives it a modern consulting feel and makes it adaptable across a website, presentations, and professional materials.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Challenges
View all
Related posts
I’ve been slowly updating all of our project imagery across a new website update and and our internal decks.
Logos are only a small fraction of what we do for clients now, but I still love starting there. They often set the tone for the wider identity, the visual language, and the story we’re trying to tell.
Also, pretty satisfying seeing some of my favourites all together on one page.
Nice
A look at the identity we designed for Vetti, a dog health monitoring brand.
There’s a lot of data behind a product like this but the person using it just wants to know their dog is okay.
That’s the balance in the design with a connected dot system that feels precise and warm colors and photography that keep it close to what people care about.
Also, an excellent excuse to spend far too long choosing dog photos.
Wonder -- Visual Expressions
The restraint in the warm palette really lets the sound-object concept breathe—especially that shift from readable type to atmosphere.