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a peek at the grid feed of a little project i've been working on for some months & will be revamping a bit for more refinement before the case study comes!
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The attention to detail here is fantastic.
This is another completed Branding made for Origena. Most garden brands go one of two ways: sterile big-box retail, or hand-lettered cottagecore. Origena sits between them. The name comes from origin the belief that growing things is less about buying a plant and more about understanding where it came from and what it needs next.
The symbol is the whole idea compressed: a sprout reaching up, a seed curled below, and the horizon line of soil between them. It works as a standalone mark, an oversized graphic device on apparel and tote bags, and a cropping element across signage.
Looks amazing!
Recently worked on the Iggy Azalea × Fanvue marketing campaign across billboards, posters, and social media. New case study in my profile!
this looks great!
