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IGL City - Brand & Ecosystem Launch
Led full creative direction for IGL City, an open-world gaming ecosystem combining brand identity, narrative framework, world-building, and multi-platform launch strategy.
Scope included:
- Complete brand identity system (logo, color, typography)
- Narrative development and lore architecture
- Launch trailers and video assets
- Platform-specific content strategy
- Community activation and acquisition funnel
Results:
- 531% email list growth
- 1,500+ signups
- 300 paid pre-launch reservations
- 10+ brand partnerships secured
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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