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Vitamin C Radiance — Skincare Campaign
A self-initiated luxury skincare campaign created around the concept of Vitamin C, radiance, hydration, and daily skincare rituals.
The project explores how a single skincare product can be developed into a cohesive visual campaign through different photographic compositions, editorial typography, lighting, materials, and storytelling.
Rather than repeating one product-shot formula, I developed nine individual campaign visuals, each representing a different part of the product story — from the hero product and serum texture to hydration, application, botanical inspiration, skin radiance, and the final campaign statement.
The visual direction combines warm citrus tones, translucent glass, natural light, liquid textures, editorial typography, and premium beauty photography to create a contemporary luxury skincare aesthetic.
#ArtDirection #BrandDesign #SkincareBranding #BeautyBranding #CampaignDesign #AdvertisingDesign #ProductDesign #VisualIdentity #CreativeDirection #AIArtDirection #EditorialDesign #GraphicDesign
wow nice, love the brand,
is this available worldwide
nice designs
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Claude · Higgsfield · Photoshop · art direction throughout.
Unsolicited concept, not affiliated with the brand.
Does the direction land for you? Curious to hear what you'd have pushed further.
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mockups - @creatsyofficial
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Going all-blue on a burger brand is the bold call here — it gets you out of the red-and-yellow crowd, but blue is the one colour that doesn't do appetite work for free. Is the mascot meant to carry that warmth, or are you leaning on the food photography for it?
Need your help ! which picture would make you stop on instagram ?
3 voted
23%
10 voted
77%
13 votes
Closed
Honestly the honey cake one, that drip catches my eye before I even register there's text on it. The purple one reads more like a quote card I'd scroll past. Is this for the same client or two different brands you're testing styles for?