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Cutie patotie kind of looking ☺️ a good design that definetely serves the brands purpose!
thank you:)
The sleepy bear mark paired with that soft serif wordmark nails the calm, sleep focused feel, and seeing it stamped on the actual gift tag makes the whole identity click. Did the client bring the bear concept to you already, or did that come out of your own moodboarding?
Thanks so much for your comment🤍
Almost. The client wanted the logo to feature a sleeping animal. I presented two concepts to choose from: one with a bear and another with a sheep, inspired by the expression "counting sheep before bed." In the end, the client fell in love with the bear concept
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