Airline Loyalty Program Analytics. A Power Bl case study analysing 17,000 customer profiles and 87,000 flight records to identify cancellation drivers and retention risks. Key findings included a concentrated churn spike at month 8, mid-to-top tier members accounting for 78% of all exits, and 5.7 million unredeemed loyalty points representing a significant financial liability. Delivered 4 interactive dashboards covering program overview, customer demographics, flight activity, and retention trends, each with actionable recommendations for the retention team.