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AXIS-Y: Serum Drop is a conceptual CGI product film created to explore a clean and contemporary visual direction for skincare advertising.
The film keeps the product as the hero, using controlled camera movement, subtle rotation, soft lighting, and a warm neutral environment to create a calm and refined beauty aesthetic.
The minimal composition allows the packaging and product details to remain the primary focus, demonstrating how CGI can create polished, campaign-ready skincare visuals without relying on complex sets or live-action production.
Created entirely in 3D, including product modeling, materials, lighting, animation, rendering, and compositing.
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Creative Direction
The film uses a 3D keyboard as a visual metaphor for work-related pressure.
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Solution
Used bouncing, shifting, and densely paced keycap movements to visualize workplace pressure and information overload
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Built an emotional progression from chaos to clarity through pacing, composition, and motion curves
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