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A fashion storefront should feel like a brand experience, not a product grid.
For HOFLORE, I designed the Shopify experience around how people actually browse: strong visual hierarchy, intentional pacing, clear product discovery, and enough breathing room for the photography to do its job.
The goal was to make every section support a decision.
From collection storytelling and product presentation to founder content, newsletter capture, and the overall browsing flow, each part of the page was designed to move the user naturally without making the experience feel sales-heavy.
Built on Shopify, but approached with a web designer’s mindset first:
Brand → Browse → Build trust → Explore → Convert
Good e-commerce design is not just about making products look premium. It is about making the path to buying feel effortless.
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I’ve been looking at these two hospital homepage directions for too long, so I’ll let you decide.
Same brand. Same message. Two different approaches.
Which hero feels stronger?
25 voted
57%
19 voted
43%
44 votes
Closed
i love option two, though i think it could be even more impactful if a pair was pictured walking together where you have a singular figure right now. something about the natural greens make the text pop!
