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How do you make a beauty Shopify store feel premium without sacrificing conversion?
That was one of the questions behind my work on BLOME Beauty.
I focused on creating a shopping experience where brand storytelling, product education, trust signals, and conversion paths work together not compete with each other.
From product discovery and visual hierarchy to CTAs, social proof, mobile responsiveness, and the path toward checkout, every section was designed with the customer journey in mind.
The goal wasn't just to make BLOME look beautiful. It was to make the experience easier to understand, navigate, and buy from.
Built with Shopify.
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HAKD Health partnered with GreenBerry to migrate their existing WordPress website to Shopify, with subscriptions forming the central focus of the new ecommerce experience.
The project included the migration and restructuring of products, content and key pages, alongside the development of a responsive Shopify storefront designed to make discovering, purchasing and subscribing to HAKD Health products simple across mobile and desktop.
The new website provides a streamlined subscription journey while giving the HAKD Health team an easier way to manage products, recurring orders and website content. It also establishes a scalable foundation to support the brand’s continued growth.
https://hakdhealth.com/
The subscription-first framing makes the migration feel grounded in the business model, not just the platform switch. The mobile product views also make the new shopping flow easy to understand at a glance.
@Figma to @Shopify with @Instant, feels like designing at light speed if you are fast enough, you can design each section while the next one gets built with
@Instant AI is the part I love the best while using AI, adding my human touch and personal taste
say NO to e-comm generic design flop
turn on sound 🔈
the faq block makes the page easy to use
*One shoe. Optional toe spacing. Research. Education. A lot to explain.*
We turned it into one coherent Shopify buying experience for *Public Locomotion*.
