*One shoe. Optional toe spacing. Research. Education. A lot to explain.* We turned it into one co...*One shoe. Optional toe spacing. Research. Education. A lot to explain.* We turned it into one co...
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*One shoe. Optional toe spacing. Research. Education. A lot to explain.*
We turned it into one coherent Shopify buying experience for *Public Locomotion*.
The optional-toe-spacing premise is a great example of product education becoming part of the UX: the editorial case-study framing makes the unfamiliar choice feel considered rather than niche. The calm beige palette and large type also give the performance story room to breathe.
Matiz is a handmade ceramics brand built around raw texture, natural pigment, and the small imperfections that make something feel truly made by hand. Matiz creates mugs and bowls designed for slow mornings, and decor for quiet, tactile homes.
Matiz is a handmade ceramics brand built around raw texture, natural pigment, and the small imperfections that make something feel truly made by hand. Matiz creates mugs and bowls designed for slow mornings, and decor for quiet, tactile homes.
What stood out to me:
• Smooth and thoughtful interactions
• Clean visual hierarchy
• Strong product storytelling
• Minimal yet engaging UI
• Great use of motion throughout the experience
Would love to know what you guys think about this design approach.