Innovative Brand Identity for Pixtap's NFC Digital Business Card

Innovative Brand Identity for Pixtap's NFC Digital Business CardInnovative Brand Identity for Pixtap's NFC Digital Business Card

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

Varun Bhagtani

• Jun 5

Designing a brand identity for Pixtap. An NFC-powered digital business card.

The challenge wasn't making it look "technological".

It was creating a symbol that communicates transfer, connection, and interaction without relying on the usual "tech clichés" :- WiFi waves, arrows, circuits, or network graphics.

The final mark is built around a single extracted pixel, becoming part of the letterform itself and forming the foundation of the wider identity system.

From the logo to the packaging and card design, every element follows the same geometric language.

Still refining the system, but it's starting to feel like a brand.

What are your thoughts on this?

branding Illustration tech Brand Strategy Logo Design Brand Design Adobe Illustrator

KHRYSTYNA SHYLO

• Jun 17

I’m currently working on a visual identity for a tattoo studio. I’ll show you a small part of this project. It was important to convey femininity and character. The studio creates fine-line tattoos that look clean and reflect each client’s personal story. The mirror effect in the logo represents exactly this idea of reflecting stories through tattoos. The lines in the typography reference fine-line tattoo work, and their interconnection represents the close bond between the tattoo artist and the client. This reflects the core philosophy of the brand. I’d be curious to hear your thoughts on the result. 😊

Adobe Illustrator brandidentity Brand Design Logo Design

Rada Hnedova

• Jun 17

As a woman, I really appreciate how femininity is expressed here — not as decoration, but as character. Beautiful work.😍

Lynksen Digital

pro

• Jun 17

👋 Hey, we’re Lynksen.

We build digital products and websites that don’t just work - they win hearts.

For 5+ years, we’ve been the go-to team for startups and brands chasing big ideas - turning raw sparks into products that fuel millions of daily clicks, swipes, and sign-ups. We move fast, combining product thinking, clear UX, and real business needs to create smooth, high-converting products for brands ready to make an impact. 👉 Have a project idea? We are available for new projects hello@lynksen.com or DM us!