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Social Media Design Showcase: Awareness Campaign for Maru Wellness ✨
"3 Things Every Woman Needs—Far more often than she realizes."
Thrilled to share this microblog feed design crafted for Maru Wellness. The core objective of this project was to convey the essence of women's self-care and mindfulness through an intimate, deeply calming visual narrative.
Design Breakdown & Visual Strategy:
Art Direction: Leveraged close-up imagery paired with rich, warm lighting to evoke a sense of human touch, premium comfort, and absolute serenity.
Elegant Typography: Combined a graceful, timeless serif typeface for the main hooks with clean, minimalist sans-serif body text to ensure high readability while maintaining a premium aesthetic.
Geometric Layout: In the second slide, subtle circular wireframes act as visual anchors, framing key takeaways (Pause, Unwind, Reconnect) seamlessly without overpowering the background photography.
Great social media design goes beyond looks—it’s about creating an immediate emotional resonance that connects the audience to the brand’s core philosophy.
Let’s collaborate! Feel free to send a DM or explore my full design portfolio right here on my Contra profile.
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Finally posting this, back in May we worked on a trial project for Boona 🚿
Boona is a tandem shower brand, which was our first time working on a brand like this but it was soooooooo fun!
The brief was open enough that we had to dig, not just the Instagram feed but the website, the product itself, what it actually feels like to share that experience with someone. Everything kept coming back to the same thing: intimacy, closeness, two people in a moment that's usually just one.
We didn't end up working together but the founder's feedback made it worth sharing 🤩
I don't usually share my trial work but I'm thinking it's about time to do it, what do you think?
Glad you decided to share it, trial work like this is often more interesting than the polished final stuff because you can actually see the thinking behind it. 'Goosebumps before the water even hits' is such a strong line, did that come from the brief or from digging into the product yourself?
Ad creatives from my last case study. Which one's your favorite?
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I prefer B.