Halloween is the one night a year dark patterns are on theme.
Built two cancel screens for a concept photo app in code with Claude Code. Same plan, same customer about to leave. Which one keeps more of them, A or B?
We are testing two ways to browse a large template library.
Load More
Users initially see 9 cards. After clicking the button, 9 more are added while the previous results remain visible. Browsing feels continuous, but the page gradually becomes longer.
Pagination
The catalog is divided into numbered groups. When users select the next page, the current 9 cards are replaced with a new set. They can jump to a specific part of the catalog and easily return to where they were.
Load More creates a smoother browsing experience, while pagination offers greater control.
Which option would you choose for a template library?