PARALLAX — from sketch to final identity 🌀 Swipe through the design process behind this exhibition branding project — from raw, hand-drawn wave paths in Illustrator to the final kinetic typography system. This is a brand identity for a contemporary art exhibition. Every letter in the logo design for "PARALLAX" was warped and adjusted by hand, line by line — no plugins, no shortcuts. This typography design technique reflects the whole concept: perception shifting depending on where you stand.

Going from hand-drawn wave paths to a full kinetic typography system is such a satisfying arc to see documented. How long did the whole process end up taking from that first sketch to final delivery?

This logo mark began with research into South African heritage. I kept returning to the country’s flag, especially the green Y-shaped form at its center. I isolated that shape, refined it, and rotated it around a central axis until each piece aligned into one balanced symbol.

The result feels warm, natural, and rooted in heritage, while still giving the skincare brand a modern and distinctive identity.

Great work. Research-led design almost always leads to stronger identities, and this is a perfect example.