BUILDING A PRODUCT vs BUILDING CUSTOMER TRUST What really makes customers trust a product? TRUST ...BUILDING A PRODUCT vs BUILDING CUSTOMER TRUST What really makes customers trust a product? TRUST ...
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Manjot Kaur
• Aug 11
BUILDING A PRODUCT vs BUILDING CUSTOMER TRUST
What really makes customers trust a product?
TRUST Begins Beyond the PRODUCT
 
While trying to understand about CUSTOMER’S TRUST,
I have NOTICED SOMETHING, that sounds interesting to me.
 
When a customer or client comes to us,
They usually come with a REQUIREMENT,
or
A PROBLEM that they want to solve.
 
Whether that problem is related to a
Product,
Brand,
Technical Work,
Education or anything else.
 
“I realised that, somewhere the customer is EMOTIONALLY INVOLVED with that problem.”
“Because they EXPECT that their core problem should be UNDERSTOOD and solved.”
 
This is where I see a CONNECTION between,
BUILDING A PRODUCT and BUILDING CUSTOMER TRUST.
 
A product may INTRODUCE the solution.
But
TRANSPARENCY helps the customer to understand,
The Product,
The Brand and
Even the Founder behind it.
 
During the CONVERSATION, If the
Product Value,
Work Pattern and
Approach become clear to the customer.
 
I believe HALF of the DECISION is made right there.
 
Here,
Trust can start with one INTERACTION,
But
Sustainable trust depends on REPETITION.
 
One or two good conversations CANNOT GUARANTEE long-term trust.
“What matters is the consistent behaviour towards the problem-solving pattern.”
 
For me, that means REPEATEDLY SHOWING the customer that:
I UNDERSTAND the problem. I KNOW whether I can solve it. I have the KNOWLEDGE and FRAMEWORK required for it. I can COMMUNICATE the process with clarity.
 
Let’s understand with an EXAMPLE:
 
As a FOUNDER of Manjot Kaur Writes and
Another FOUNDER comes with a PROBLEM related to their product or brand.
 
At that moment,
One founder is the PROBLEM SOLVER, while
The other is PROBLEM HOLDER.
 
As a PROBLEM SOLVER,
I first need to UNDERSTAND that I actually have a solution for that problem.
If I DO NOT have the solution,
Here TRANSPARENCY matters more than PRETENDING.
 
“Because SUSTAINABLE TRUST cannot be built through one impressive conversation.”
 
It is BUILT through,
Repeated Experiences,
Consistent Behaviour,
Clear Communication and
The value delivered while solving the problem.
 
“Long-term trust or collaboration is just a possibility, not a guarantee.”
 
We CAN BUILD the foundation for it through our work.
But
The FINAL DECISION always belongs to the client.
 
Because their,
Mindset,
Requirements,
Priorities and
Circumstances also matter.
 
CONCLUSION:
PRODUCT can solve a problem. But
Consistent problem-solving behaviour can build TRUST.
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