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Poster created to promote an art and design event for Muji and Eclectiq Productions. Combination of aesthetics for both brands incorporating logos and desired brand imagery.
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Curious: What’s missing in most brand systems, in your opinion?
For me, the brand guidelines system we develop at Heed Collective must be a living document — one that supports the brand in real decision-making, across teams, contexts, and moments of growth.
Building structures that guide how a brand behaves, adapts, and scales across every touchpoint.
What makes it work:
— decision-making logic, not just rules
— flexible systems, not static files
— consistency with room to evolve
We don’t launch brands — we build culture for humans, ethically.
And one thing we always add:
→ Brand Culture Layer — translating strategy into how the brand speaks, acts, and shows up in the world.
Awesome!
Is minimalist design actually simple, or just harder to get right?
Across all my skincare packaging projects, the approach is the same. Minimal does not mean empty. It means every detail works twice as hard. Constraints are what make the design work.
Most of the work happens in what you barely notice. Adjusting typography so it feels editorial, not generic. Letting spacing create hierarchy and make reading effortless. Removing anything that does not serve the product. If it is decorative, bye. 👋🏼
When everything is reduced, every decision becomes visible. There is nowhere to hide.
What is the first thing you remove to make a design feel cleaner?
Minimalist done right is actually the hardest skill. Everything here earns its place on the label
This is simply said just an amazing job by example, all-around at enterprise grade level. Great job @Andrea Montini !
Awesome layout!
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