I designed and developed an e-commerce website end to end for a UK flooring retailer, covering brand presentation, information architecture, desktop/mobile UX and the underlying WooCommerce implementation.

The work included responsive website design, category and product journeys, custom product functionality, an area/pack ordering calculator, bulk-pricing logic, product merchandising and integrations with the wider business systems. I also carried out custom WordPress/WooCommerce development where off-the-shelf functionality did not meet the commercial requirements.

This project demonstrates the combination I bring to e-commerce work: understanding the customer journey and commercial objective while also being able to implement the technical solution myself.

Tools: WordPress, WooCommerce, PHP, HTML, CSS, JavaScript/jQuery, SQL, UX and e-commerce strategy.