HubSpot RevOps Automation for AI Lead Scoring and RoutingHubSpot RevOps Automation for AI Lead Scoring and Routing
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HubSpot RevOps Engine: AI Lead Scoring & Instant Deal Routing
What if every inbound lead could be automatically qualified, enriched, and routed to the right sales pipeline?
I designed this n8n automation to streamline the lead management process from initial capture to sales handoff.
How it works:
Captures inbound leads from web forms and Meta Lead Ads.
Normalizes phone numbers and extracts company domains.
Uses AI to evaluate B2B ideal customer profile (ICP) fit and assign a lead score.
Enriches and updates contact records in HubSpot CRM.
Routes high-scoring leads (75+) into the appropriate deal pipeline.
Sends instant sales rep notifications through WhatsApp and Slack.
Routes lower-scoring leads into a nurture path.
Tech stack: n8n, HubSpot CRM, AI integration, JavaScript, WhatsApp and Slack.
My focus: Reducing manual lead qualification, improving lead-routing consistency, and helping sales teams respond to promising opportunities faster.
This is an independently built workflow demonstration showcasing my automation and CRM integration capabilities.
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