Poka Labs — Independent Redesign I came across Poka Labs and liked the problem they’re solving: b...Poka Labs — Independent Redesign I came across Poka Labs and liked the problem they’re solving: b...
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I came across Poka Labs and liked the problem they’re solving: bringing AI into the sales workflow of industrial businesses.
But when I looked at the website, I felt there was a gap between how interesting the product is and how the brand currently makes you feel about it.
The product is ambitious. The experience felt more functional than distinctive.
So I asked myself:
What would Poka Labs look like if its website communicated the intelligence, speed and confidence of the product before you even understood what it does?
That became the starting point for this redesign.
I built the experience around a simple visual system — black, white and neon yellow — using typography, contrast, motion and interaction to make the brand feel sharper and more intentional.
This isn't an official Poka Labs project. It's an independent exploration of what I think the brand could become.
What should a creative agency website actually feel like?
For Orvika, we didn't want another agency site built around the same safe layouts and predictable sections.
We pushed the visual direction further with oversized typography, editorial layouts, bold imagery, and stronger contrast, while keeping the experience structured enough to communicate the agency's work and capabilities clearly.
The goal wasn't just to make it look different.
It was to make the agency feel different.
Designed in Figma and built in Framer.
We're sharing more of the websites and digital experiences we've been working on here over the next few weeks.
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